The Consumer Electronic Show (CES), an annual trade show organized by the Consumer Technology Association (CTA), is an influential event which allows companies to showcase the hottest tech gadgets in the world. CES 2020 featured over 4,500 companies showing of their latest creations and new technologies, but one industry was conspicuously absent: cannabis.
Despite recreational cannabis being legal in Nevada, the CTA decided that - because it is still illegal on the federal level - companies which specialized in cannabis technology would not be allowed to present at the show unless they were willing to strike the word "cannabis" from their booths and advertising. Many companies were unable to afford the expenses or recreating their marketing materials or were simply unwilling to abide by these restrictions. They, instead, chose to forgo the show.
This decision by the CTA does a disservice to companies which are dedicated to the safe usage of cannabis by the public. Most technology companies within the industry focus on how to make cannabis substance safer and more secure.
As a leader in the industry, solo sciences is dedicated to approaching complex problems like counterfeiting and the illicit cannabis market, and using technology to protect consumers from dangerous products which can present a public health concern. We hope the CTA reverses its position on the subject and invites cannabis tech firms to participate in future shows.