With counterfeit sales continuing to plague e-commerce sites and online retailers, many businesses, consumers, and trade associations have commented that the government needs to step in to protect Americans against the dangers of fake products. These complaints are steeped in a reality that, for example, was documented by the US Government Accountability Office. In 2018 the GAO did a study which found 43% of products sold by third-party sellers on popular e-commerce sites were counterfeit.
Reacting to mounting pressure on this issue, the White House announced last Friday that the government is going to do more to fight back. As noted in the Business Insider piece linked below, "Under the changes, the government will increase oversight of US warehouses and ramp up fines... the measure, which was led by the White House and the Department of Homeland Security, stemmed from an April memorandum signed by President Donald Trump."
However, the problem is greater than simply increasing penalties. Mark Morgan, acting commissioner of the US Customs and Border Protection, commented, "We're not going to be able to seize or arrest our way out of this problem. That's why we work to expand our work closely with the trademark industry as well as online marketplaces, carriers, technological firms, as well as logistics providers."
The government is realizing that eliminating increasingly clever counterfeits requires increasingly advanced approaches. This holistic approach, which combines government action with the efforts of the anti-counterfeiting industry and other sectors, could be a real blow to the black market. We're excited to see the government realizing how critical advanced anti-counterfeiting technologies, like solo*, will be in this fight.