solo* protects consumers by simplifying & personalizing their buying decisions.
By quantifying an individual’s psychometrics, physiology, & desired state of being, solo* helps match people to products.
Embracing years of medical, psychographic, & scientific research, solo* concisely categorizes complex consumable products.
Access this ground-breaking technology before everyone else.
People need to know what they are buying, and more importantly, consuming.
Brands looking to demonstrate trust & transparency work with solo* to place a unique identifier on their packaging – a solo*CODE. Designed to inform as well as protect (like symbols designating items as Energy Star, UL, or kosher) the solo*CODE efficiently conveys important information about how the product will affect a consumer.
After 5 years of research, across 25,000 patients, solo* combines the power of Jungian archetypes, fast-changing medical research, and product feedback loops to create a new way to talk consumption.
Realizing that simple one-word descriptions can fail to truly capture the full dimensionality of a product’s attributes, we looked for other solutions.
A picture is worth a thousand words, but we realized a stereotype is worth a thousand pictures. This efficiency of communication led us to create a cast of Effects Personas, characters embodying all the nuances of a product experience.
Organized into four families, THINK, PLAY, DO & CHILL, the 12 solo* Effects Personas provide the industry & consumers a way to talk about consumption in a clear, unbiased manner.
The Social Butterfly floats between people making them smile. Low on anxiety and full of energy, they live to please a crowd.
The popular Party Animal holds nothing back when they hit the dance floor. Energized like a bunny and effervescent like Perrier, this personality owns the night.
After an epic concert, it’s time to play and the Rockstar knows how to party. Fearless and feverish, confidence and mischief reigns supreme in their world.
Cuddly, euphoric, and a little bit flirty, the Lover sees everything through rose-colored glasses. This persona floats along doling out hugs and kisses.
Alone, aware, and agile, the Ninja feels no distraction working towards a goal. Precision and execution trumps everything else as this persona’s raison d'être.
Work hard or work out, the Athlete draws energy from everything around them while remaining laser-focused on the goal. Nothing stops this persona from reaching the top.
Curiosity and adventure remain the hallmark of the Explorer persona. A healthy dose of energy and confidence push this persona to seek new trails to hike, cuisines to enjoy, and languages to learn.
Serenity and solitude form the cornerstone of the Buddha’s inner being. Focused but relaxed, this persona remains in control as the world moves around them.
Far away from it all, the Space Cadet lets their mind and body just slip into the void. No distractions, no stress, no nonsense; this persona does its own thing.
3, 2, 1…sit. Low on energy, the Couch Potato does not have a care in the world. This persona is comfortable just lounging around, spending the weekend binge-watching Netflix, and ordering in.
Tuned into the physics of it all, the Geek examines the precise movement and science of everything around them. This persona remains focused and aware as distractions pass them by.
Creative and confident, the Artist breaks the bounds of their world to find inspiration in everything they see. This persona revels in a group and often shines a light on the hidden beauty around them.